Monday, June 27, 2011

Angelina Jolie for Louis Vuitton's 'Core Values' Campaign

Photo By Annie Leibovitz

Angelina Jolie is the latest celebrity to pose for Louis Vuitton's 'Core Values' campaign, posing in her own clothes, no make-up and toting her own weathered monogrammed Alto bag. The advertising concept was introduced in 2007 as a way to trumpet the brand's travel roots and showcase its monogrammed leather goods as a balance to its fashion-driven marketing, and to reach a broader audience.

There has been mixed response to the advert but Angelina Jolie reportedly donated a portion of her fees to charity. Vuitton plans to post a teaser on its website, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries.

Aesthetically i think the shot is beautiful, the location, the boat, and she looks gorgeous in the photograph!

CLICK HERE to view the teaser.


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